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Counterfactuals are narrative devices used by designers for inspiration. In this project, I have taken an approach to understand the significance of the partition of India and Pakistan.
What if the partition had not happened, and how it would have manifested itself in today's world?

Project Team

Team Roles
Package Design
Graphic Design
Contextual Research

Spring 2019
2 weeks

Research Findings

If the partition between India & Pakistan had not happened, the following would have been the course of events -
  • No Indo-Pak wars​​

  • No dispute over Kashmir

  • Vast free trade zone

  • Reduced immigration to the West

  • 9/11 would not have happened

  • The majority of Asian countries would have been inclined towards Socialist policies (Leading to lesser Western influence)

However, the most crucial impact would have been that the USB would not have been invented in the USA. How so?
Census Report.webp

Source: MPI
As a consequence of the partition as well as the tech boom in the 90s, a large number of people migrated from the Indian subcontinent to the USA. One of them was the chief architect of the team responsible for creating the USB, Ajay Bhatt.
Ajay Bhatt

Source: Wikipedia



In this fictional narrative, by late 1990s, HP would have been established at Mumbai, and Dell in Karachi. The colors would be related to the places signifying the United Indian Republic. The typography includes prominent elements of language.
symbolism branding_hp and dell.jpg

The packaging for the USB drive aesthetically resembles the 90s, with the pouch containing the flash drive. The pouch has hand-block printed logos (prevalent in small handicraft businesses), and the flash drives would have graphic elements from local art movements.

Dell & HP.jpg
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